Interview with Laura Caveney - Ruler Analytics

<p>In this podcast episode, we interview <a href='https://www.linkedin.com/in/laura-caveney/'>Laura Caveney</a>, Head of Marketing at<a href='https://www.ruleranalytics.com/'> Ruler Analytics</a>, a leading marketing attribution and marketing mix modelling software company.</p> <p>Laura shares what makes Ruler Analytics different, how their platform gives power to the user through data by enabling them to optimize their campaigns and website with data-driven decisions; leaving “wishy washy metrics that mean very little”.</p> <p>She also gives an example of how they helped a customer understand attribution and improved their marketing and explains the biggest mistakes that people make when optimising without data. </p>