Interview with Karthik Suresh – Ignition

<p>In the latest podcast episode, Mike sits down with <a href='https://www.linkedin.com/in/karthiksureshlbs/'>Karthik Suresh</a>, Co-Founder and Chief Product Officer at <a href='https://www.haveignition.com/'>Ignition</a>, a go-to-market platform automating the product launch process.</p> <p>Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch.</p> <p>Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product. </p>