Interview with Jeff Day at Act-On

<p>When it comes to marketing automation platforms, the choices can seem endless. <a href='https://www.linkedin.com/in/jeffwday/'>Jeff Day</a>, Senior VP of Marketing at <a href='https://act-on.com/'>Act-On</a>, discusses the key considerations mid-market marketing teams should consider when selecting a platform.</p> <p>He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.</p> <p>Find out how to use data to identify what is engaging customers and inform where you send them next.</p>