Interview with Jeff Coyle - MarketMuse

<p>In this podcast episode, we interview <a href='https://www.linkedin.com/in/jeffcoyle/'>Jeff Coyle</a>, Co-Founder and Chief Strategy Officer at <a href='https://www.marketmuse.com/'>MarketMuse</a>, an AI-powered platform which removes manual intervention by identifying content quality issues and accelerating the research, creation and optimisation process.</p> <p>Jeff explains what it means to publish fearlessly and how MarketMuse brings content confidence and the assurance that it will have a predictable and meaningful impact on the business.</p> <p>He also shares the two most common editorial mistakes he sees with content marketing, and how MarketMuse’s insight is data-driven to support all teams within the creative, content writing and marketing departments.</p>