Interview with Cat Anderson – Sprout Social

<p>In this podcast episode, we interview <a href='https://www.linkedin.com/in/andersoncat/'>Cat Anderson</a>, Head of EMEA Marketing at <a href='https://sproutsocial.com/'>Sprout Social</a>, a social media management solution.</p> <p>Cat shares how she started her career in digital marketing, spending time working at Berlin-based technology start-ups before eventually landing at Sprout Social. She discusses the current lack of creativity in B2B social media compared to B2C, the opportunity this presents, and how social media offers a great, relatively low-cost platform for experimentation.</p> <p>Cat also shares the benefits and insights social media tools can offer users and gives some tips and tricks on how to stand out and overcome a reluctance to be creative.</p>