Interview with Alun Lucas - Zuko Analytics

<p>In this podcast episode, we interview <a href='https://www.linkedin.com/in/alun-lucas-zuko-analytics/'>Alun Lucas,</a> Managing Director of Zuko Analytics, a powerful form analytics platform.</p> <p>Alun shares how Zuko helps businesses understand the analytics behind forms, and the why, when and where behind users not converting.</p> <p>He also explains how Zuko works with A/B testing tools to allow businesses to A/B test on a granular level, as well as sharing the errors that have the biggest impact on the performance of forms, and how users can use analytics to double conversion rates.</p>