Interview with Alex Price – Vicor

<p>In the second episode of our leading B2B marketing professionals’ series, we interview <a href='https://www.linkedin.com/in/alexdprice/'>Alex Price</a>, Senior Marketing Manager at <a href='https://www.vicorpower.com/'>Vicor</a>, a global power components manufacturer.</p> <p>Alex explains why he thinks the barriers between marketing and sales teams are being broken down and the importance of aligning marketing’s priorities with the sales team. He also discusses the importance of leveraging subject matter experts when marketing complex products and shares his insights into how marketers can appeal to a more technical audience.</p>