[INTERVIEW] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer

<p>What does your customer want but can’t tell you? What effective marketing techniques use behavioral economics? If only you had a way of understanding how your customer’s brain made decisions. Well our guest, Melina Palmer sits down to discuss exactly that. </p> <p>Melina Palmer is the founder of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She also hosts a podcast, The Brainy Business, and has recently published her first book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: <a href='https://amzn.to/36Rm88I'>https://amzn.to/36Rm88I</a>. </p> What You Will Learn From Melina Palmer  <p>(6:23) Melina explains her book “What Your Customer Wants and Can’t Tell You”</p> <p>(13:30) Why should we care about dopamine? </p> <p>(16:26) The effectiveness of using a lottery draw</p> <p>(20:43) Why is priming so important in marketing? </p> <p>(27:41) How Melina helps you to apply her insight </p> <p>(30:59) What sparked Melina’s interest in Behavioral Economics?</p> <p>(32:24) What is the biggest secret that customers can’t tell you?</p> <p>(33:54) Is the marketing industry still sexist? </p> <p>(34:40) The music Melina would take to survive on a desert island </p> <p>If you are a regular listener to Behavioral Grooves, please consider donating to our work through Patreon <a href='https://www.patreon.com/behavioralgrooves'>https://www.patreon.com/behavioralgrooves</a>. We also love reading your reviews on the podcast, which gives other listeners social proof that we’re worth listening to!</p> <p>© 2021 Behavioral Grooves</p> Links <p>Melina Palmer, What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics: <a href='https://amzn.to/36Rm88I'>https://amzn.to/36Rm88I</a> </p> <p>Episode 109: Melina Palmer: Using Behavioral Economics to Help Businesses:<a href='https://behavioralgrooves.com/episode/melina-p