International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

<p>In this episode I sat down with <a href='https://www.linkedin.com/in/crmjieunkang/'>Jieun Kang, a Marketing Scientist at AT&T, and an Author.</a> <a href='https://www.amazon.com/Big-Data-Analytics-Creative-Marketers/dp/0228850886/ref=sr_1_9?crid=2OX5RD36CEBTN&keywords=big+data+analytics&qid=1642446217&s=books&sprefix=big+data%2Cstripbooks%2C69&sr=1-9'>Click here to buy her latest book, Big Data Analytics for Creative Marketers</a>. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. </p> <p style="margin:0in;font-family:arial;font-size:11pt;">This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.</p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;text-align:center;">Join the discussion below! </p> <p style="margin:0in;font-size:11pt;text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83484660'>Podscribe.com</a>. </p> <p style="margin:0in;font-family:Calibri;font-size:11pt;"> </p> <p style="margin:0in;font-family:arial;font-size:11pt;">All view are our own.</p>