INTERNALLINKS FOR SEO: AN ACTIONABLE GUIDE

<p>#Seo #Internallinks #Pagerank</p> <p>What are #Internallinks?</p> <p>They’re links from one page on the same domain to another.</p> <p>Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines.</p> <p>Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website.</p> <h2><strong>How to set up the ideal internal link structure</strong></h2> <p>Think of your website as a pyramid with the most important content at the top and the least important content at the bottom.</p> <p>Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—<em>about us, services, products, blog</em>, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc.</p> <p>But you shouldn’t link all pages on one level of the hierarchy to all pages on another.</p> <p>You need to keep relevance in mind.</p> <h3><strong>The art of siloing</strong></h3> <p><em>Siloing</em> is the grouping together of topically-related web pages via #Internallinks.</p> <p>For example, imagine that we have a website about countries and cities with these pages:</p> <p>You can tell that each page falls into one of two distinct groups:</p> <p>Pages about countries</p> <p>Pages about the cities in those countries</p> <p>Three benefits of this are:</p> <p>Users will have an easier time navigating their way around your site.</p> <p>Crawlers will have an easier time understanding your site structure.</p> <p>More “authority” is transferred to your most important pages (because <em>subpages</em> link back to <em>hub pages</em> and vice-versa).</p> <p>For more information, visit www.iidm.world</p> <p>#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instag