Integrated Values, Grounded Growth, and Marketing with Amy Jacobus

<p><span style="font-weight: 400;">When you decide that you want to make an impact and create change with your brand and your platform, you have to get clear on your values. </span></p> <p><span style="font-weight: 400;">And those values have to be explicit to you, your team, your clients, and your audience.</span></p> <p><span style="font-weight: 400;">Amy Jacobus reconnects with Erica to reflect on how refining and implementing her values throughout her company has impacted her business, and how it continues to grow and shape her brand.</span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How reconsidering her normal allows Amy to create sustainable, and effective marketing plans for her clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How making her values explicit has impacted Amy’s relationships with her team and her clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you have to be willing to question, reconsider, and shift your values over time</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How reconsidering the norms of your industry helps you align with your values</span></li> </ul> <p><strong>Connect with Amy Jacobus:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://amyjacobus.marketing/"><span style="font-weight: 400;">Amy Jacobus Marketing</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Instagram:</span> <a href= "https://www.instagram.com/amyjacobus/"><span style= "font-weight: 400;">@amyjacobus</span></a></li> </ul> <p><strong>Ready to dive deeper?</strong></p> <p><span style="font-weight: 400;">Values have been touted as something you should have, but no one has really told you what to do with them. Taking a static word and turning it into action is the sweet spot where values become guiding princip