Integrated Retail: Canada's Indigo Excels in Toys

<p>Richard and Chris chat with Gail Banack of <a href="https://www.chapters.indigo.ca/en-ca/">Indigo</a> about the successful chain's integrated, omnichannel strategy that marries online and in-store to create a dramatic and profitable customer experience. Banack talks about her merchandising philosophies, why the company as been so successful and crafting a compelling, consistent brand presence that leads many consumers to call the retailer "their happy place." They explore how to balance specialty and mass-market toys in a dramatic, competitive and profitable offering.</p> <p>In The Endcap, Chris and Richard toss around the idea of "shrinkflation" and what that might mean for the toy industry in the current economic climate.</p> <p>The Playground Podcast is supported by <a href="https://www.globaltoyexperts.com/">Global Toy Experts</a>, <a href="https://www.thetoyguy.com/">The Toy Guy</a>, and <a href="https://chizcomm.com/">ChizComm</a>.</p> --- Support this podcast: <a href="https://anchor.fm/the-playground-podcast/support" rel="payment">https://anchor.fm/the-playground-podcast/support</a>