Insights on branding and the power of commitment

<p>When Angie Bastian studied the snack aisle in the grocery store, she noticed an important omission: No representation of women except for foods geared toward weight loss. <br/><br/>That led to a revelation: The decision to be loud and proud about celebrating the feminine. <br/><br/>This episode of the <a href='http://news.cuna.org/podcasts'>CUNA News Podcast</a> features two keynote speakers from the <a href='https://cunacouncils.org/content/cuna/councils/conferences---events0/cuna-marketing---business-development-council-conference.html'>2021 CUNA Marketing &amp; Business Development Council Conference</a>, which takes place virtually March 23-25. <br/><br/>Bastian, the namesake of <a href='https://boomchickapop.com/about-us'>Angie’s Boomchickapop</a>, transformed a garage popcorn business into one of the nation’s fastest-growing brands of natural popcorn. She shares lessons in effective branding and how she cut through marketplace clutter with an emphasis on female leadership and empowerment. <br/><br/>Public speaker and motivator <a href='https://gianpaulgonzalez.com/'>Gian Paul Gonzalez</a> discusses his philosophy of being “all in” and the power of commitment.</p>