Inside Glossier’s Iconic Social Approach

<p>Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!</strong></p> <p><strong>This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></p> <p><strong>Full Episode Details</strong></p> <p>We all know how fast-paced social media is. 24/7, it simply does not sleep.</p> <p>There are many brands out there whose social media <strong>speed</strong> and <strong>efficiency</strong> are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it?</p> <p>We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming <strong>agile</strong> on social.</p> <p>Jamie explained how her team at Glossier is empowered to act fast and said that <strong>clear communication</strong> between colleagues is key to being proactive in social.</p> <p>We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:11 – Introducing Jamie Dinar</li> <li>6:00 – Glossier’s social blueprint</li> <li>9:01 – Jamie’s role at Glossier</li> <li>10:43 – Staying agile on social</li> <li>13:32 – Eating, breathing and sleeping social</li> <li>15:17 – Glossier’s TikTok approach</li> <li>19:27 – The community aspect of Glossier</li> <li>22:46 – How Glossier keeps their brand voice united</li> <li>25:30 – Replicating in-store experience online</li> <li>28:51 – Jamie’s TikTok Live experience</li> <li>32:15 – What to expect from Glossier – end of 2022</li>