Innovation At Basic-Fit With Marcel Boots

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discuss with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. <span class="Apple-converted-space"> </span> <p><span style="text-decoration: underline;"><strong>One Powerful Quote:</strong></span></p> <p>27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”</p> <p><span style="text-decoration: underline;"><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></span></p> <p>2:48: Marcel describes the background of Basic-Fit and where the brand is today.<span class= "Apple-converted-space"> </span></p> <p>7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.<span class= "Apple-converted-space"> </span></p> <p>10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations.<span class="Apple-converted-space"> </span></p> <p>12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.<span class= "Apple-converted-space"> </span></p> <p>17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.<span class= "Apple-converted-space"> </span></p> <p>19:54: Marcel discusses public policy and the challenges for Basic-Fit.<span class="Apple-converted-space"> </span></p> <p>25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners. <span class= "Apple-converted-space"> </span></p> <p><span style="text-decoration: underline;"><strong>Bullet List of Resource