Innovating at the Cutting Edge of Ad Technology

<p>How can brands best utilize today’s technology to make the biggest possible impact on consumers? Our guest today is <a href="https://www.linkedin.com/in/stephanpretorius/?originalSubdomain=uk">Stephan Pretorius</a>, Chief Technology Officer at <a href="https://www.wpp.com/">WPP</a>, the world’s largest marketing services organization. Poised at the forefront of advertising innovation, Stephan discusses how marketers can effectively target consumers without impinging on their privacy, and shares how some of WPP’s most groundbreaking ad campaigns came to fruition.</p><p>Tune in to learn:</p><ul><li>What is WPP and what is Stephan’s role there? (01:10)</li><li>How does WPP navigate the changing marketing landscape? (16:40)</li><li>Deepfakes and the future of likeness licensing in advertising (28:10)</li><li>Stephan’s tech journey and his advice for aspiring tech leaders (35:55)</li></ul><p>Mentions:</p><ul><li><a href="https://www.youtube.com/watch?v=R3FnhpelBR0">Cadbury Celebrations | Not Just A Cadbury Ad</a></li><li><a href="https://www.youtube.com/watch?v=sF3iRZtkyAQ">Toxic Influence: A Dove Film | Dove Self-Esteem Project</a></li></ul><p>IT Visionaries is brought to you by Salesforce Platform. If you love the thought leadership on this podcast, Salesforce has even more meaty IT thoughts to chew on. Take your company to the next level with in-depth research and trends right in your inbox. Subscribe to a newsletter tailored to your role at <a href="https://sforce.co/3CdK8Ss">Salesforce.com/newsletter</a>.</p><p>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.</p>