Inform Visitors with Emergency Information Pages

<p>This week, <a href="https://www.noaa.gov/ian" target="_blank">hurricane Ian</a> ripped through Florida and up the east coast. &nbsp;Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and over social to help get essential news out to their local listeners.</p> <p>Do you have an emergency information page for a natural event that may affect your listeners? &nbsp;It’s unlikely that a hurricane will hit a station in Kansas, but they have their share of tornados. &nbsp;Tornados may not frequent places like upstate New York, but locations in the northern United States have blizzards. &nbsp;Other places may not have any of these but experience long periods of drought or be susceptible to wildfires.</p> <p>If you have any natural events affecting your listeners, it’s a great idea to have an emergency information page on your radio station website to provide essential information when needed. &nbsp;It’s great for your listeners, and it provides you with an in-house location to refer to on-air instead of directing listeners somewhere else online.</p> <p>Get more detailed show notes at <a href="https://www.skyrocketradio.com/podcast/emergency-information-pages" target="_blank">https://www.skyrocketradio.com/podcast/emergency-information-pages</a>.</p> <p>So, let’s look at some elements of an emergency information page that you may want to include.</p> <p><strong>1) Twitter/Facebook Feeds</strong></p> <p><strong>2) Current weather, radar, and alerts</strong></p> <p><strong>3) Live video reports</strong></p> <p><strong>4) Local Shelter Information</strong></p> <p><strong>5) Checklists</strong></p> <p><a href="https://www.ready.gov/">Ready.gov</a> and the <a href="https://www.weather.gov/ind/preparedness">National Weather Service</a> have amazing guides to get you started.</p> <p><strong>6) Important numbers</strong></p> <p>The right time to create emergency information pages is not just before the event. &nbsp;Take the time to create these pages