Industry experience as a competitive advantage with Spryker's Alexander Graf

<p><strong>Key Points:</strong></p><ul> <li>How Alexander and his co-founder got their start with Spryker (01:20)</li> <li>How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)</li> <li>My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)</li> <li>Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)</li> <li>How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)</li> <li>I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)</li> <li>Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)</li> <li>Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)</li> <li>I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)</li> <li>Alexander explains why Spryker benefitted from getting their start in Germany (22:13)</li> <li>My advice on how to hire the best team members (24:14)</li> <li>Wrap up (28:05)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/alexandergraf/">Alexander Graf LinkedIn</a></p><p><a href="https://www.linkedin.com/company/spryker/">Spryker LinkedIn</a></p><p><a href="https://www.spryker.com/">Spryker Website</a></p><p><a href="https://twitter.com/imadni">Ismail Madni Twitter</a></p><p><a href="https://howtowin.transistor.fm/episodes/how-alex-kracov-made-lattice-a-go-to-name-for-hr-professionals">How Alex Kracov made Lattice a go-to name for HR professionals</a><a href="https://www.goodreads.com/book/show/30118982-the-long-and-the-short-of-it">"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field</a></p><p><a href="https://www.truity.com/test/big-five-personality-test">Big 5 personality test