Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya

<p><strong>Ayon Bhattacharyya</strong> is the Founder of <a href= "https://bizgrowthspurt.com/">Biz Growth Spurt</a>, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate.</p> <p>In this episode, Ayon talks about the ins and outs of monetization. He also tells us a bit about his company, <a href= "https://bizgrowthspurt.com/">Biz Growth Spurt</a>, and why you might be in need of their services.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Learn about the three pillars of monetization and why you can’t only focus on one of them</li> <li>Know the difference between price metric and value metric and why it matters in getting more sales</li> <li>Understand why articulating value is essential in keeping and growing your customers</li> </ul> <p><strong> </strong></p> <p align="center"><strong>“Understand your customers intimately and take the time to quantify your buyer personas so that you understand the use case of the value proposition, the willingness to pay the lifetime value, and the customer acquisition costs; so that you can better position and package to them and ultimately capture a fair portion of the value delivered to them.”</strong></p> <p align="center">– <em>Ayon Bhattacharyya</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:33 – How Ayon got into pricing</p> <p>03:15 – How Ayon defines “monetization”</p> <p>04:24 – What packaging means to Ayon, in relation to monetization</p> <p>05:26 – What Ayon means by “feature differentiation”</p> <p>06:30 – Why Ayon hates freemium</p> <p>08:04 – Free trials vs. Freemium: why it is important which of the two fits your business more</p> <p>11:07 – How to decide which features go to which packages</p> <p>14:02 – Price metric vs Value metric</p> <p>19:59 – Why positioning is an essential part of monetization</p> <p>23:22 – Ayon’s key to monetization: the combination of packaging, pricing, and positioning