Increase Win Rates with Account Based Everything with Jessica Fewless

When Jessica Fewless started out her career in marketing... the sales and marketing teams really didn't talk to each other. Over the course of her experience, she’s learned how to work things so that sales and marketing are in absolute lockstep when it comes to Account-Based Marketing. Now VP of Customer Experience at Demandbase, she talks with Jeremey about how salespeople can implement certain motions in order to be more successful. Visit SalesLoft.com for show notes and insights from this episode.