In conversation with: Peter Lawson Johnston

In this episode, Peter Lawson Johnston, Managing Partner at Guggenheim Partners, joins Judy Spalthoff, Head of Family Advisory and Philanthropy Services, to discuss the power, importance, and nuances of maintaining a family brand. The Guggenheim family began in the mining industry and grew in to a cultural and philanthropic force by sharing art with the world art and expanding to many other philanthropic endeavors. He speaks on the formula for his family's success and how serving on various boards with family members has allowed bonds to strengthen and create a shared mission despite the distance.