In addressing vaccine hesitancy, how the message is delivered matters

<p>As the COVID-19 vaccine rollout continues, some are hesitant to receive the shot if and when their number is called. It's upon the government and health care industry to connect targeted messaging and information to groups of individuals expressing hesitancy through trusted resources.<br> <br>On today's episode of <em>Health Affairs This Week</em>, Leslie Erdelack and Rob Lott note that, when it comes to health and wellbeing, people may not respond to politicians but they do listen to their doctors.</p><p>Vaccine hesitancy has <a href="https://www.washingtonpost.com/health/2021/03/15/vaccine-hesitant-republicans-focus-group/">COVID-19 herd immunity implications</a> so this messaging is critical as we fight the COVID-19 global pandemic. </p><p>Listen to Leslie Erdelack and Rob Lott discuss vaccine hesitancy, explain what it is, and how health care professionals can leverage social proof to help inform decisions regarding vaccine hesitancy.</p><p><strong>Related Links:</strong></p><ul> <li> <a href="https://www.healthaffairs.org/do/10.1377/hblog20210121.500910/full/">Four Steps To Help Achieve COVID-19 Vaccine Adoption: How Health Professionals Can Embrace Their Role As Messengers</a> (<em>Health Affairs Blog</em>)</li> <li> <a href="https://www.healthaffairs.org/doi/10.1377/hlthaff.2020.02254">Reflections On Governance, Communication, And Equity: Challenges And Opportunities In COVID-19 Vaccination</a> (<em>Health Affairs</em>)</li> <li> <a href="https://www.statnews.com/2021/03/15/white-house-unveil-a-wide-reaching-billion-dollar-campaign-convincing-every-american-to-get-vaccinated/">The White House Is Set To Unveil A Wide-Reaching, Billion-Dollar Campaign Aimed At Convincing Every American To Get Vaccinated</a> (<em>Stat News</em>)</li> <li> <a href="https://www.washingtonpost.com/health/2021/03/15/vaccine-hesitant-republicans-focus-group/">'We Want To Be Educated, Not Indoctrinated,' Say Trump Voters Wary of COVID Shots</a> (<em>Washington Post</em>)</li> </ul><p>Subscribe: <a href="https://feeds.tr