Improving the Speed of Your Radio Station Website

<p>Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website.</p> <p><strong>Why Speed is Important?</strong></p> <p>Lightning-fast page load speed amplifies visitor engagement and retention. Every second delay in page load decreases customer satisfaction by 16 percent, page views by 11 percent, and conversion rates by 7 percent according to a recent Aberdeen Group research study. It’s also important to note that Google now uses website speed as a ranking factor.</p> <p><strong>What is Page Speed?</strong></p> <p>Page speed is the length of time it takes a web page to be downloaded from the hosting server and displayed onto the requesting web browser. Page load time is the duration between clicking the link and displaying the entire content from the web page.</p> <p><strong>How Slow is Too Slow?</strong></p> <p>Most studies show that 1 in 4 visitors would abandon the website if it takes more than 4 seconds to load. 46 percent of users don’t revisit poorly performing websites. Website owners have a mere 5 seconds to engage visitors before they consider leaving. 74 percent of users accessing the mobile site would leave if it takes longer than 5 seconds to load. Strangely, visitors would rather spend excessive time browsing for information on a fast-loading website full of irrelevant information than waiting a few seconds for the right website to load.</p> <p><strong>1. Resize Your Images</strong></p> <p>This is a must-have. Resize your images to exactly what is required on your website before uploading it to your page or post.</p> <p>Free Online Editor: <a href="https://www.pixlr.com/editor">https://www.pixlr.com/editor</a></p> <p><strong>2. Optimize Your Images</strong></p> <p>The next step in speeding up your image-heavy website is to choose the right format and quality for every image on your website (think audio compression). &nbsp;JPG, PNG and GIF are the most common image form