Improving Data and Decision-Making Using Intelligent User Interactions with Scott Britton of Troops

<p><a href="https://www.linkedin.com/in/jscottbritton">Scott Britton</a>, Co-Founder of <a href="https://www.troops.ai/">Troops</a>, talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications. </p><p>Applications like Slack or Teams are widely used, especially by sales professionals. On the other end of the spectrum, these professionals struggle with CRMs. Britton uses software to bring them together, saving time and creating valuable data streams.</p><p>Britton also talks about how people need to be data stewards to avoid alert fatigue. Too much data bombarding you all at once isn’t helpful. The tools need to be designed around what makes sense to the end-user. </p><p>Britton thinks that embarking on your startup should be a balance. It’s best to go into it prepared, so starting off with corporate experience helps. But set a timeline or you could never lift off and leave that comfort zone. When you’re ready, don’t be frustrated by multiple iterations of your product. Tailor it to your market size and it’s imperative to keep a pulse on your go-to-market strategy. </p><p>Britton shares the mindset and methodology that enabled the creation of human-led software. Startup founders looking for inspiration on their product journey and their go-to-market strategy will find the discussion extremely valuable. </p><ul><li>Podcast - Built By Humans - <a href="https://troops.podbean.com/">https://troops.podbean.com/</a></li><li>LinkedIn - <a href="https://www.linkedin.com/in/jscottbritton/">https://www.linkedin.com/in/jscottbritton/</a></li><li>Email - <a href="mailto:scott@troops.ai">scott@troops.ai</a></li></ul><p> </p><p>This episode is brought to you by Content Allies.</p><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. </p><p>We schedule interviews with your ideal pr