Improving Conversion, FB Ads Scaling & Understanding Your Customers | Zach Radford & Yaron Been - 11

<p><span style="font-weight: 400;">Today, we have with us Zach Radford, he is the proud owner of Profitable ads (profitableads.com).</span></p> <p><span style="font-weight: 400;">Zach and his team have been able to help their clients generate $40 million in eCom sales in the last 12 months. Using Empathy, Psychology, and Paid Advertising!</span></p> <p><span style="font-weight: 400;">Yaron and Zach took a deep dive about Ecommerce Conversion Rates, Understanding your customers and running profitable ads.</span></p> <p><span style="font-weight: 400;">So enjoy, and have your pen and notebook ready because this episode is filled with gold nuggets and If you apply them... you too will see the great results you’re after with paid ads!</span></p> <p><span style="font-weight: 400;">Okay here’s Yaron and Zach and do us a favor - subscribe, rate, and review us on Apple Podcasts and all other major podcasting apps.</span></p> <p><strong>Show Bullets:</strong></p> <p><span style="font-weight: 400;">(00:10:25) How did you convince them to trust you?</span></p> <p><span style="font-weight: 400;">(00:12:30) Did you use a program for SMS and Messenger?</span></p> <p><span style="font-weight: 400;">(00:14:19) How do you create a buyer persona? </span></p> <p><span style="font-weight: 400;">(00:16:26) Demographics of those who don’t want to buy</span></p> <p><span style="font-weight: 400;">(00:18:59) Empathy Path</span></p> <p><span style="font-weight: 400;">(00:22:39) Market Thinking vs Market Seeing Exercise</span></p> <p><span style="font-weight: 400;">(00:30:11) Page Structuring </span></p> <p><span style="font-weight: 400;">(00:32:22) Trust in the Business</span></p> <p><span style="font-weight: 400;">(00:32:55) Retargeting (as first step) and Cross-Selling</span></p> <p><span style="font-weight: 400;">(00:34:03)  Do you use only Facebook Ads or you have other platforms?</span></p> <p><span style="font-weight: 400;">(00:35:15) How do you approach YouTube Ads? How are they different from Facebook?</span></p> <p><span style="f