If You're Not Assessing You're Guessing

<p>You can subscribe, rate, review, and listen to every episode of the "Unleash the Awesome" podcast at <a href="https://gambrill.com/podcast" target="_blank">https://gambrill.com/podcast</a> . </p><p> </p><p>0:28 "If you're not assessing, you're guessing." - Paul Kolody</p><p> </p><p>1:18 "What gets measured gets managed." - Peter Drucker</p><p> </p><p>1:30 How people typically measure weight loss, and what they need to be looking at instead.</p><p> </p><p>2:48 Leading vs. Lagging indicators.</p><p> </p><p>6:35 Key Performance Indicators (KPI's) to consider as you are starting and scaling a business.</p><p> </p><p>8:08 "Build your email list!" - Dave Gambrill</p><p> </p><p>8:30 "Using the power of AIDA in Your Marketing" - Episode 18 of the "Unleash the Awesome" podcast with Dave Gambrill<br /><a href="https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing" target="_blank">https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing</a> .</p><p> </p><p>10:49 Digital products and group coaching have fat profit margins. </p><p> </p><p>16:40 "The 4 Disciplines of Execution: Achieving Your Wildly Important Goals" - Chris McChesney, et al. <br /><a href="https://amzn.to/3bn7LhU" target="_blank">https://amzn.to/3bn7LhU</a> .</p><p> </p><p>Come join the conversation in our communities...</p><p> </p><p>Digital Marketing Mentorship with Dave Gambrill Facebook Group<br /><a href="https://www.facebook.com/groups/dmmdavegambrill" target="_blank">https://www.facebook.com/groups/dmmdavegambrill </a>.</p><p> </p><p>Digital Marketing Mentorship with Dave Gambrill Telegram Channel<br /><a href="https://gambrill.com/telegramdmm" target="_blank">https://gambrill.com/telegramdmm</a> .</p><p> </p><p>And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.<br /><a href="https://www.instagram.com/gambrill/" target="_blank">https://www.instagram.com/gambrill/</a> .</p><p> </p><p>If you're on TikTok, you can follow me over there