If You Do Nothing Else in Your Follow Up, Do This

<p><span style="font-weight: 400;">As with any form of sales, follow up is absolutely the most critical element. While it’s important to have variety in our follow up methods - there’s one that stands above the rest, and is also the most effective at connecting with people.</span></p> <p><span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">We must use the phone in our follow up, especially texting. </span></p> <p> </p> <p><span style="font-weight: 400;">Texting is the most effective, efficient, and scalable follow up method; and it’s most likely to elicit a response from people. This is a part of the follow-up system that we simply can’t skip. </span></p> <p> </p> <p><span style="font-weight: 400;">What makes texting such a powerful follow up tool? How can we build it into our marketing and outreach operations? In this episode, I share the one thing you should be doing in your follow up process.</span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p> </p> <p><span style="font-weight: 400;">- Most deals are not done on the first contact. There should be multiple touch points included in our follow up sequence, including email, traditional mail, voicemail drops and text messages. </span></p> <p> </p> <p><span style="font-weight: 400;">- Texting is a simple way to gauge where someone is and if they’re ready to sell. By contacting them regularly, they get to know, like and trust us.</span></p> <p> </p> <p><span style="font-weight: 400;">- If we’re going to use text messages in our follow up, there has to be a consistent pattern of contact. Block out time in your schedule to make sure you’re always doing phone calls or voicemail drops. We can also hire someone to text for us. </span></p>