If You Care About Security, Maybe This Guilt Tactic Will Work

<p>All links and images for this episode can be found on <a href= "https://cisoseries.com/if-you-care-about-security-maybe-this-guilt-tactic-will-work" target="_blank" rel="noopener">CISO Series</a>.</p> <p>Security vendors want to engage with CISOs. Yet many choose tactics that seem blatantly insulting. It might seem obvious that asking a CISO if they care about security does nothing to ingratiate yourself, but we still have inboxes full of these types of messages. So what can a vendor do that will actually make a CISO want to respond to a message?</p> <p>This week’s episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href= "http://twitter.com/dspark">@dspark</a>), producer of CISO Series and <a href="https://www.linkedin.com/in/csoandy/">Andy Ellis</a> (<a href="http://twitter.com/csoandy">@csoandy</a>), operating partner, <a href="http://ylventures.com/">YL Ventures</a>. Joining us is our special guest, <a href= "https://www.linkedin.com/in/jeffhudesman/">Jeff Hudesman</a>, CISO, <a href="https://www.pinwheelapi.com/">Pinwheel</a>.</p> <p><strong id= "docs-internal-guid-039de475-7fff-ea35-f379-d2422e66f8bb">Thanks to our podcast sponsor, Balbix</strong></p> <p><a href= "https://www.balbix.com/request-a-demo/?utm_source=website&utm_medium=CISOSP" target="_blank" rel="noopener"><img src= "https://assets.libsyn.com/secure/show/24425/Balbix-banner-ad-600x100_1.png" alt="Balbix" width="600" height="100" /></a></p> <p><a href= "https://www.balbix.com/request-a-demo/?utm_source=website&utm_medium=CISOSP" target="_blank" rel="noreferrer noopener"><em>Balbix</em></a> <em>is a cyber risk quantification platform that discovers and manages all your cyber assets, identifies and prioritizes vulnerabilities, and delivers a monetary assessment of cyber risk. This enables CISOs to articulate the value of risk to the board and obtain support and budgets for security programs.</em></p> <p>In this episode:</p> <ul> <li>What can a vendor do that will actually make a CISO want to respond