Identity...or Sour Spot?

<p>When you know who you are, you can function from that place. </p> <p>And when you know who you are not, you can operate from that place in freedom. </p> <p>In this concept of identity, as we've been talking about the past few episodes, knowing who you are is critical. </p> <p>Equally important - is knowing who you are not. Listen in as I explore the flip side of this identity conversation...the Sour Spot.  </p> <p>Connect with the Brand Boss and book a strategy session: <a title="Connect with the Brand Boss" href= "https://linktr.ee/thebrandboss" target="_blank" rel= "noopener">https://linktr.ee/thebrandboss</a></p> <p>Get the Sour Spot exercise mentioned in this week's episode: <a title="Sweet Spot / Sour Spot exercise, by Ryan Haley" href= "https://abetterwaypodcast.com/application/files/7815/6867/9912/Self-Assessment_Questions.pdf" target="_blank" rel="noopener">Sweet Spot / Sour Spot exercise, by Ryan Haley</a></p>