Identity Design + People vs. Process + Intersectional Design Leadership with John B. Johnson — DT101 E70

<p><span style="font-weight: 400;">John B. Johnson is an identity architect and principal of A Small Studio. He works with corporations and scaling startups, using A Small Studio’s identity design framework. John and his team also work with creatives to bring peace to people's lives. Today, John and I talk about corporate and individual identity design, why people are more important than process, and intersectional design leadership.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Listen to learn about:</strong></p> <ul> <li><span style="font-weight: 400;">Defining identity</span></li> <li><span style="font-weight: 400;">Identity design</span></li> <li><span style="font-weight: 400;">The intersection of brand/identity and authentic design</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>Our Guest’s Bio</strong></p> <p><span style="font-weight: 400;">John B. Johnson is a brother, a son, a husband, a friend, and the founder, principal, and Identity Architect of a small studio. a small studio is a collective of creatives who use their design gifts to improve lives through branding and product design. They believe every design project starts with Identity. In less than 3 years, his team has built over 40 brands worldwide. John leverages his Master’s Degrees in Architecture and Business Administration to help people, start-ups, and enterprises benefit from infusing their identity into the work they do and what they offer the people they serve.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Show Highlights</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">[01:20] John talks about his path into the work he’s doing today in identity design.</span></p> <p><span style="font-weight: 400;">[01:39] Design thinking is a core principle of architecture.</span></p> <p><span style="font-weight: 400;">[03:06] John’s fascination with the people in the built environment and designing buildings with an eye towards the human