Identifying the difference between high volume and high intent with Brian Rants from Cordial

<p>Brian Rants,  is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent. </p><p>0:00 Intro <br>1:38 Conversation with Brian <br>3:11 Brian’s career path <br>6:16 Value of content <br>10:52 Bridging gap of Sales and Content Marketers <br>14:30 Old marketing VS new <br>19:42 Authenticity <br>22:10 Enabling marketers to send a better message <br>25:57 Consumer experience and curated content <br>30:30 Post-pandemic marketing <br>35:41 Connecting with Cordial <br>36:30 Outro</p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Follow Brian: | <a href="https://twitter.com/brianrants">Twitter </a>| <a href="https://www.linkedin.com/in/brianrants/">LinkedIn </a>| <a href="https://cordial.com/">Cordial</a><br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a> </p>