Ideation | The Road to Realizing Great Products

<p>The Visionary Chronicles </p> <p>CHRONICLE: August 25th, 2021</p> <p> </p> <p>"If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does..."</p> <p>                                                                                    Wisdom from Steve Jobs</p> <p> </p> <p> IDEATION | The Road to Realizing Great Products</p> <p> </p> <p>In my new PODCAST, I outline how to implement an Ideation process that genuinely realizes excellent products.</p> <p>Ideation is an essential foundational piece for every authentic brand, the ones that consistently realize innovative, disruptive products or services. It may seem simple enough to those who understand the word but not realized through not understanding the Process.</p> <p>Ideation is the starting point for generating a great Idea first and foremost. This idea is developed not necessarily from what has already been created; incremental updates do not move the needle or create excitement. But instead, they more often are generated from that which has NOT yet been created or adapted from an alternative product or system.</p> <p>A case in point is when Nike created Flywire, the product team adapted an idea originally invented for suspension bridges but saw how it could be ADAPTED for use in running shoes. When realized, this IDEA reinvented the category, and most brands adopted the flywire principles, which later moved into knit construction.</p> <p>Ideation should be both challenging and fun at the same time. Naysayers are not allowed; those who neither contribute nor have the brain bandwidth to understand the Process. These ideas must be eventually vetted at the outset, but throughout Ideation, let the flood gates open to anything that will move your brand forward and disrupt your industry.</p> <p>There are several core principles to making this Process a Reality, one that Realizes insanely Great Products;</p> <ol><li>Have a Consistent Process, one that has a set timeline