Ian Harvey Ross on the authentic rebrand of Deaf Services and the Deaf Society

<p><a href= "https://www.linkedin.com/in/ian-harvey-ross-a7b66739/">Ian Harvey Ross</a>, Head of Marketing at Deaf Services and the Deaf Society sits down with host Mark Jones to discuss performative vs authentic empathy, and the journey of creating a single, meaningful brand from the merger of two organisations.</p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.deafservices.org.au/"><span style= "font-weight: 400;">Deaf Services</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://deafsociety.org.au/"><span style="font-weight: 400;">Deaf Society</span></a></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/ryan-barlow-on-brand-responsibility-at-mcgrath-foundation"> <span style="font-weight: 400;">Ryan Barlow on brand responsibility at McGrath Foundation</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/renee-amor-on-keeping-a-brands-promise-at-bpay"> <span style="font-weight: 400;">Renee Amor on keeping a brand’s promise at BPAY</span></a></li> </ul>