Humanising Sales with Malvina El-Sayegh | Interview

<p>Sales Enablement fuels the ambitions of fast-growing start-ups that seek the promised land of unlimited scale. </p><p>So how can organisations strike a balance between hypergrowth and the human element of sales that is required to be truly buyer-centric? </p><p>This is one of the questions we attempted to tackle with our guest in this week's episode which is all about the human&nbsp;element of sales. Please welcome the Sales Enablement Director at Reachdesk and host of the Stay Human podcast, Malvina El Sayegh.&nbsp;</p><p>These are some of the questions we discuss in this episode:</p><ul><li>With so much effort to drive scale and automation in B2B sales, what are the qualities that we as humans bring to the table in B2B sales? </li><li>Do you see the qualities we possess as humans being replaced by AI in our lifetime? </li><li>What can organisations do to strike a balance between automating and humanising sales?</li><li>What can sales leaders and sales enablers do to nurture the human element of their sales efforts and make it a competitive advantage? </li></ul><br/><p>Here are some of the resources referenced in this episode:</p><ul><li>Malvina’s LinkedIn Profile: <a href="https://www.linkedin.com/in/malvina-el-sayegh/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/malvina-el-sayegh/</a></li><li>The #StayHuman Podcast: <a href="https://open.spotify.com/show/0nS5BBD2YmVeE9HkUOtwNc" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/0nS5BBD2YmVeE9HkUOtwNc</a></li><li>The Sales Brew Podcast: <a href="https://www.youtube.com/channel/UCz5vl6xHDetPxFDt-qBlifg" rel="noopener noreferrer" target="_blank">https://www.youtube.com/channel/UCz5vl6xHDetPxFDt-qBlifg</a></li><li>Connect with Felix Krueger online:<a href="https://www.linkedin.com/in/hfkrueger/" rel="noopener noreferrer" target="_blank"><u> https://www.linkedin.com/in/hfkrueger/</u></a></li></ul><br/><p>Where to find The State of Sales Enablement:</p><ul><li>Website (subscriber exclusives can be found here) -<a hre