Humane Selling with Sarah Santacroce

Today, I'm interviewing my good friend, Sarah Santacroce. Sarah is a coach and an<span class="gmail_default"> </span>author, who wrote about selling like we're human. It is filled with so much good information for those of us coaches, consultants, who regularly sell your products and services to others. Sarah has done a lot of research -- she's worked with her clients to better understand their questions and I love her approach to sales. Sarah's book is a wonderful resource manual that helps you make better decisions about sales conversations and ensure they align with your core values and help you build great relationships with your clients. Enjoy.   <p>Sarah shares her insights:</p> <p>- "To really just have a human conversation about what it looks like to work with you, or to participate in this program. And I think that's what we are maybe forgetting, is that - it really is just a human conversation and it's not one-directional. It's like what you said first, it's like you have to listen first. And then, you just and oftentimes it's just like, 'I'm ready to, you know, to work with you. How do we start? How does it work?'"</p> <p>- "Yeah, just kind of this transparency takes so much weight off and pressure off the sales calls to really just think I'm - I talked about the serene garden, you know that's where I envision the sales conversation happening. Just sitting, you know, at a table with two cups of tea and sitting with this other person who is in a very vulnerable place. Let's not forget that, because they have a problem right they come to you. They're not there to judge you and judge your price and all of that. Note, they have a problem that they need help for and just having yeah a human conversation..."</p> <p>- "Yeah I think it's really that proud of as well. And the phrase I use is like we both want to sleep well at night. I want to go to bed and feel like in all integrity and say this person paid me a lot of money, but man, you know I really helped them. Maybe not instantly, because as we know, coach