Human-First Copy with Sara Vartanian

<p>If a picture is worth a thousand words, is copywriting really that important to your business?</p><p> </p><p>Of course, the answer is YES, and I’m thrilled to have the super-talented launch copywriter Sara Vartanian join me to explore why the copy on your website and sales page, in your emails, and shared on your socials has such a powerful impact on the types of relationships that you form with your audience.</p><p> </p><p>Relationships are a big piece of Sara’s human-first approach to copy, which focuses on first connecting with the people that we most LOVE to serve, and putting their needs front and centre in our sales — this means deeply understanding and addressing their objections, and guiding them into a buying decision that feels aligned.   </p><p> </p><p>Press play to learn about the biggest copywriting mistakes that small businesses make and how to write copy that’s more creative, ethical, and authentic!</p><p> </p><p>In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌</p><p>·         Why you need to figure out your copy FIRST, before you even start to think about design </p><p>·         How to take advantage of your subtle and micro-copy areas, including CRM emails, proposals, and scheduler blurbs</p><p>·         Sara’s savvy strategy for cold approaches and how she showcases her unique value   </p><p> </p><p><b>Guest bio:</b> Sara Vartanian is a Launch Copywriter &amp; Strategist who helps business owners use data, research, and human connection to launch offers, write copy, and create funnels that leave the people they love working with most, feeling deeply seen and heard.</p><p> </p><p><b>Timestamps:‌ ‌</b></p><p>00:33  Intro </p><p>02:40  Meet Sara Vartanian</p><p>10:00  Asking for the sale</p><p>12:08  Subtle copy areas &amp; brand voice</p><p>14:31  Copy v. design</p><p>16:24  Human-first copy</p><p>17:11  Hair brush example</p><p>24:32  Ethical copy</p><p>29:01  Human-first copy tips</p><p>34:01  Mamas &amp; Co. example  </p><p>37:40  Final tips</p><p> </p><p><b>Links mentioned:‌</b> ‌</p><p>Sara Vart