HSH 143: Your Business on Google Ads with Michael Alaniz

<p><span style="font-weight: 400;">I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                    </span></p> <p><span style="font-weight: 400;">Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[02:00] Everyone should start thinking about using Google Ads.  </span></p> <p><span style="font-weight: 400;">[02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.  </span></p> <p><span style="font-weight: 400;">[03:40] Google Ads are a complimentary thing to Facebook Ads. </span></p> <p><span style="font-weight: 400;">[03:50] Google will actually help you get your first campaigns up.  </span></p> <p><span style="font-weight: 400;">[04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.  </span></p> <p><span style="font-weight: 400;">[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing