Howard Breindel, Co-CEO at DeSantis Breindel

<p><span style="font-weight: 400;">Patricia O’Connell interviews Howard Breindel, Co-CEO at DeSantis Breindel. Patricia and Howard discuss the meaning of brand, how companies may need help clarifying their brand story, and why brand matters. They also touch on some of the changes the COVID-19 epidemic has forced onto B2B businesses.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to learn how you can strengthen your company brand in any environment.</span><span style="font-weight: 400;"><br /> <br /></span></p> <h1><span style="font-size: 14pt;"><strong>Key Takeaways:</strong></span></h1> <p><span style="font-weight: 400;">[:27] Patricia O’Connell welcomes Howard Breindel to CEO Stories on</span> <em><span style= "font-weight: 400;">This is Capitalism.</span></em></p> <p><span style="font-weight: 400;">[:48] DeSantis Breindel is a B2B brand strategy and brand experience firm working with companies going through critical inflection points. They help companies maximize their brand. Brand is the promise a company makes to all of its key stakeholders and the experience it delivers to fulfill that promise.</span></p> <p><span style="font-weight: 400;">[2:09] Younger companies may need help to define their value proposition beyond their product to focus on what they enable the stakeholder to reach. More mature companies may need help with business strategy as their offerings evolve.</span></p> <p><span style="font-weight: 400;">[3:00] DeSantis Breindel helps companies translate their business strategy into a valuable brand strategy for their partners, influencers, customers, investors, and employees, making sure that everyone understands the value proposition for them.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[3:37] Howard studied accounting in college and started in that world. He soon found he was more interested in how companies presented themselves to the world than in their numbers. He saw branding and marketing as a career that would leverage his financ