How YouTube Guru Tom Breeze Blows Thru $100K/Day on Performance Based Ads

<p>GUEST BIO:</p><p>Founder, CEO and Director of Video Results at  Viewability, Tom Breeze is a YouTube video ad expert as well as an author, consultant, and investor. After earning a BS in Psychology and Communication at Eastbourne College he went on to earn another BS as well as a MS in Psychology at the University of Leeds, Post graduation, Breeze began consulting for Inside Performance and started TomBreeze.com a company that focused on helping people become confident and competent at public speaking.</p><p>TAKEAWAYS</p><p>Why what works on FaceBook rarely works on YouTube -- and how to adapt one to successfully run on the other platform.</p><p>Discover the 3 core components of a successful YouTube ad campaign -- and which one is most essential.</p><p>The surprising  psychological  differences  between a “check out shopper”, an “in-store shopper”, and a “window shopper” and  what you must do to convert each of them.</p><p>How to use video to harness the power of unconscious desires to get people to buy something they might not have even been aware they wanted.</p><p>Plus why YouTube videos are going to epic lengths -- like 30 minutes plus -- to convert viewers into buyers.</p><p>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/noUvCJoUNyXSdGNYQaiorXlkimBtwmbuwoCjJLWmbXzkzpvzUiZXOQ5NT1QPiVCZ5UqhOeiUagT8AdsK3nh5JwwXk-M?loadFrom=DocumentDeeplink&amp;ts=1.35">00:01</a>):</p><p><br>In this episode, Tom breeze breaks down a winning YouTube ad. That's driven over 4 million views, Tom spending over a hundred thousand dollars a day and is 100% performance-based and is actually fronting the media and the advertising cost for his clients and getting paid a CPA and a commission. It's a beautiful model. Absolutely love it. If you're an ad agency indefinitely, take notes on Tom's model. If you're an advertiser or a brand looking to open up YouTube ads, Tom is the legend. All right, let's dive into it. So, um, when we broke this down, we, we look at this first act in the video cause it kind of con