How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage

<p>Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.</p> <p>In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.</p> <p>In this episode, Darrell and Brennan talked about:</p> <ul> <li>How Brennan got his start as an online entrepreneur</li> <li>Why you may not be doing as much segmentation and personalization as you need to be</li> <li>How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list</li> <li>Why RightMessage is like MadLibs for your email marketing</li> <li>The staggering difference personalized content can make for your brand</li> <li>Tips and tricks on how and where to get started</li> <li>Why personalization is so much more than email</li> <li>And more …</li> </ul> <h3>The Show Notes</h3> <ul> <li><a href="https://copyblogger.com/" rel="noopener" target="_blank">Copyblogger.com</a></li> <li><a href="https://twitter.com/brennandunn" rel="noopener" target="_blank">Follow Brennan On Twitter</a></li> <li><a href="https://brennandunn.com/" rel="noopener" target="_blank">Read Brennan’s Blog</a></li> <li><a href="https://doubleyourfreelancing.com/" rel="noopener" target="_blank">Take Brennan’s Courses at Double Your Freelancing</a></li> <li><a href="https://rightmessage.com/" rel="noopener" target="_blank">Sign-up for Right Message</a></li> <li><a href="https://www.youtube.com/watch?v=NWFA3akPkSA" rel="noopener" target="_blank">Why You Shouldn’t Use Tags To Segment</a></li> </ul> <p>Other Tools We Talked About:</p> <ul> <li><a href="https://copyblogger.com/convertkit" rel="noopener" target="_blank">Sign-up for ConvertKit</a></li> <li><a href="https://www.typeform.com/" rel="noopener" target="_blank">Typeform</a></li> <li><a href="https://twitter.com/dvest" rel="noopener" target="_blank">