How You Can Use the New Facebook Analytics | Ep. #566

<p>In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it.</p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How You Can Use the New Facebook Analytics</em></li> <li>[00:50] In the recent months, Facebook has added the <a href= "https://analytics.facebook.com/?utm_source=google&utm_medium=cpc&utm_campaign=1037794257&utm_term=facebook%20analytics&gclid=EAIaIQobChMI5YbAg46X2QIV18DICh2TPwz7EAAYAiAAEgKLKPD_BwE"> ability to look at funnels</a>.</li> <li>[01:23] Now, you have the ability to check on funnels through a dashboard.</li> <li>[01:37] <a href="https://amplitude.com/">Amplitude</a> is a great tool in conjunction with Facebook ads.</li> <li>[01:55] Neil feels that the data is still really off.</li> <li>[02:20] Even when you’re looking at conversions in <a href= "https://analytics.google.com/analytics/web/">Google Analytics</a>, the numbers are always higher.</li> <li>[02:40] You have to be able to cross-reference your data (either internally or externally).</li> <li>[03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.</li> <li>[03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.</li> <li>[04:00] You need to track email as well as revenue.</li> <li>[04:13] That’s it for today!</li> <li>[04:15] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><strong>Connect with us:</strong></p> <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth