How You Can Use Behavioral Design To Create Any Habit You Want with Nir Eyal

In this episode we discuss How To Use “Mind Control” Techniques to Create Any Habit You Want, why we are driven much more by pain than pleasure, the “hook” model for describing human behavior, how to hack your rewards to change your behavior, the power of tiny amounts of friction, and much more with Nir Eyal.    Nir Eyal is an expert in “behavioral design” having worked in both advertising and video gaming helping companies build and create more engaging products. Nir is the Wall Street Journal bestselling author of the book Hooked: How To Build Habit Forming Products and has been featured in Forbes, Psychology Today, and more. Nir is an active angel investor and currently writes to help companies create good habit and behaviors in their users on his blog NirandFar.com.   We discuss:   Persuasion, mind control, and behavioral design What is a habit and how do you define it? How we can leverage technology to build healthier habits How 50% of your actions take place with little or no unconscious thought Internal vs External triggers  There is only one reason you use a product or service - to modulate your mood - that’s it Our behaviors are driven NOT by seeking of pleasure, but rather the quelling of a unconformable emotion  Figure out what your frequently occurring internal triggers are We are driven more by PAIN than by PLEASURE There’s no end to what we can accomplish if we can understand that pain is our primary motivator Even seeking pleasure = satisfying the PAIN of WANTING The power of the unknown to draw us in  The 4 stages of the “Hook” Model on how Habits are formed and sustained Rewards are actually wanting to quell the “stress of desire” Discomfort drives us to action How the same mental hardwiring behind addiction also underpins love and desire The easier you can make a behavior the more likely people are to do it The biggest thing that drives people to adopt technology is making life EASIER Reward itself doesn’t have much impact on your brain, its the anticipation of the reward that drives us