How You Can Make Your Content Addictive | Ep. #574

<p>In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. </p> <p><strong>TIME-STAMPED SHOW NOTES:</strong><strong> </strong></p> <ul> <li>[00:27] Today’s Topic: <em>How You Can Make Your Content Addictive</em></li> <li>[00:52] Eric tends to follow long-form case studies.</li> <li>[01:10] He likes reports, custom data, and short videos.</li> <li>[01:28] Eric prefers <a href="http://alexbecker.org/">Alex Becker’s content</a>, because his videos are concise.</li> <li>[01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.</li> <li>[02:06] Some visual aspect is always helpful.</li> <li>[02:18] The “<a href= "https://animagraffs.com/how-a-car-engine-works/">How a Car Engine Works</a>” animagraffs is a great example.</li> <li>[03:12] Brian Dean has a great <a href= "https://backlinko.com/blog">SEO blog</a> and Eric always reads his content, because there is always a unique spin.</li> <li>[03:48] Bucket brigade: a format where each paragraph is two to three sentences max.</li> <li>[04:15] Brian Dean attracts a lot of social sharing because of his great posts.</li> <li>[04:35] Neil finds that people like text and images in one post.</li> <li>[04:56] He is considering integrating podcast clips into his content.</li> <li>[05:15] Keep testing your audience to see what they want; it will vary from industry to industry.</li> <li>[05:35] Use <a href="http://buzzsumo.com/">BuzzSumo</a> to find popular topics in your industry and to see <em>when</em> it was popular.</li> <li>[06:15] Design is an important facet of addictive content.</li> <li>[06:58] That’s it for today!</li> <li>[07:02] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you en