How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

<p>In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.</p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How You Can Leverage Content Marketing When You Suck at Writing</em></li> <li>[00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.</li> <li>[01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.</li> <li>[01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.</li> <li>[01:25] They have the podcast transcribed by <a href= "https://www.rev.com/">Rev</a> and they also get shownotes written by <a href="https://www.podcastmotor.com/">Podcast Motor</a>; this means that things are being written without them having to write a single word.</li> <li>[01:46] Go to <a href= "https://problogger.com/jobs/">Jobs.problogger.net</a> and hire a writer.</li> <li>[02:12] Use short and to the point paragraphs; this makes it easier to skim.</li> <li>[02:27] Use subheadings in your posts.</li> <li>[02:32] You need to have an intro with a hook.</li> <li>[02:55] A strong headline is key to getting readers.</li> <li>[03:22] <a href="https://www.copyblogger.com/">Copyblogger</a> will give you some examples of great headline formulas.</li> <li>[03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.</li> <li>[04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.</li> <li>[04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.</li> <li>[05:01] If you’re producing content, use the content re-usage workflow as a framework.</li> <li>[05:28] Content marketing is a 12-18 month journey from inception to results.</li> <li>[05:35] If you’re not the best writ