How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581

<p class="p1">In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!</p> <p class="p1"><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li class="p1">[00:27] Today’s Topic: <em>How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer</em></li> <li class="p1">[00:36] Neil gives away stuff for a cheaper price.</li> <li class="p1">[00:49] You can always undercut your competitors by offering the same thing for less.</li> <li class="p1">[01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.</li> <li class="p1">[01:26] Neil is going to do this to compete with <a href="https://moz.com/">Moz</a>. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.</li> <li class="p1">[01:44] He can do what their doing for under $10,000.</li> <li class="p1">[02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.</li> <li class="p1">[02:16] Go where the competitors aren’t going.</li> <li class="p1">[02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.</li> <li class="p1">[03:00] <a href= "https://www.dropbox.com/">Dropbox</a> wasn't the first cloud in the game, but they offered their services for free!</li> <li class="p1">[03:10] Take your existing users and get them to help promote you for a reward.</li> <li class="p1">[03:45] Eric recommends reading <a href= "https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296"> <em>Zero to One</em></a>, which will help you figure out other avenues of marketing and competition.</li> <li class="p1">[04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.</li> <li class="p1">[04:35] When you’re competing