How You Are Doing Inbound Marketing All Wrong | Ep. #568

<p>In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.</p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>How You Are Doing Inbound Marketing All Wrong</em></li> <li>[00:34] Eric recently lost a deal to a content marketing agency.</li> <li>[00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.</li> <li>[01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.</li> <li>[01:44] Inbound marketing is not an exact science.</li> <li>[02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?</li> <li>[02:33] In the long run you can make it more predictable.</li> <li>[03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.</li> <li>[03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.</li> <li>[03:48] <a href= "https://www.clickfunnels.com/">ClickFunnels</a> is doing something like $5-6 million a month because of his tight inbound marketing strategy.</li> <li>[04:25] When thinking about inbound marketing, you have to look at it as, <em>are you willing to make an investment to potentially build up goodwill for a brand?</em></li> <li>[04:33] Eric spends $25,000/month on inbound marketing.</li> <li>[04:40] Some of that money includes salaries for content marketers.</li> <li>[05:10] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.</li> <li>[05:58] <a href="https://www.singlegrain.com/">Single Grain</a> was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.</li> <li>[07:00] If you create junky content, yo