How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33

<p>In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.</p> <p><br></p> <p>Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.</p> <p><br></p> <p>But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:</p> <p><br></p> <p>A) They had to get onboard.</p> <p><br></p> <p>And...</p> <p><br></p> <p>B) They had get onboard <strong>FAST.</strong></p> <p><br></p> <p>6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)</p> <p><br></p> <p>During this conversation, Marlo talks through that journey from start to finish.</p> <p><br></p> <p><br></p> <p>P.S. If you want to connect with Marlo, click here</p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message