How Valuable are Fractional CMOs?

<p>Fractional Chief Marketing Officers (CMOs) are those professionals a company would hire on a part-time or fractional basis. Perhaps the company has a marketing team great at the day-to-day execution but needs the strategic vision and path that a CMO can provide - this would be an ideal opportunity for a fractional CMO.</p> <p><br /></p> <p>Today we have a guest on the podcast, Casey Stanton, who is the foremost expert in building a business as a fractional chief marketing officer. After working in a marketing agency for almost a decade, he had a stint as a professor of marketing at Tulane University. Casey is based in Philadelphia where he runs the premiere fractional CMO education and support company, CMOx.</p> <p><br /></p> <p>Topics we cover in this episode include:</p> <p>  </p> <p>What is the role of a fractional CMO? What niches are best for a fractional CMO?</p> <p><br /></p> <p>What does the future of a marketing team look like?</p> <p><br /></p> <p>How can a fractional CMO manage multiple teams if they have multiple clients?</p> <p><br /></p> <p>How does a Fractional CMO know they've done a great job?</p> <p><br /></p> <p>Join us and tune in to this episode.</p> <p><br /></p> <p><br /></p>