How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)

<p>[The <em>Everything Email Marketing</em> blogcast is provided by <strong>Get to the Inbox by ISIPP SuretyMail</strong>, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to <a href="https://www.gettotheinbox.com/">GetToTheInbox.com</a>]</p> <p>We are often asked by email senders just <em>why</em> we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, <em>they</em> 'know' that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings. &nbsp;So why should they have to go through the added “hassle” of using confirmed opt-in? Why should they put their recipients through that hassle? (Yes, some email senders have actually convinced themselves that users would rather be put on a mailing list without their permission than have to go through the “hassle” of clicking on a link to confirm their interest.)&nbsp;</p> <p>Here are the compelling reasons that you should use confirmed (double) opt-in when adding people to your mailing lists, including because not doing so can result in your email being blacklisted.</p> <p>Prefer to read it? You can do that <a href="https://www.isipp.com/blog/how-using-confirmed-opt-in-or-double-opt-in-keeps-you-out-of-trouble/" target="_blank">here</a>!</p> --- Send in a voice message: https://anchor.fm/get-to-the-inbox/message