How useful is AI for content writing?

<p>Recently, OpenAI launched a new version of their ChatGPT bot that can allegedly generate natural content.</p> <p>As Marketers are always looking for an edge using automation, it obviously generated some interest. As well as a number of questions!</p> <p>How good can the results be? Can it be useful as a starting point for writing? And what about the ethics?</p> <p>Whilst we discuss this and more in our latest podcast, we also decided to test it out on our blog. You will find the results <a href='https://www.bsamarketing.com/ai-generated-content/'>here</a>.</p>